The history of the brand begins in 1999, when the company was founded in South Korea Reign Com Co., Ltd. - founding father iriver. The first device under the new brand name, the iriver iMP-100 MP3 CD player, was released in November 2000.
In the spring of 2004, the trademark was rebranded, as a result of which the capital "R" became lowercase in the name (before that, the brand was officially called iRiver), the logo has become more simple, strict and recognizable.
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| iriver e100 (image from the official site) |
Today under the brand iriver a wide range of multimedia devices is produced, including MP3 players, media players, headsets and voice recorders. The range of equipment is constantly expanding: for example, in 2009 the company first introduced its first GPS-navigator - iriver M3 NV Mini, and then - the first e-book, called iriver Story.
Now iriver is a public company: its shares are listed on the Korean stock exchange KOSDAQ.
At the beginning of 2010, another rebranding was carried out, which touched on the logo and corporate colors of the company. Pink has been replaced by light gray, dark gray and orange.
The company's headquarters is located in Seoul, South Korea (Seoul, Republic of Korea).
