Fast food chain McDonald's is testing a new global breakfast menu.
McDonald's now offers McChicken McMuffin and Blueberry McGriddle sandwiches to its customers in the morning. The first will appear on the American menu after a big market success in Japan. Already in August, the novelty will be sold in more than a hundred restaurants of the network in the state of Connecticut.
In Washington, DC, McDonald's is testing a classic version of the McGriddle with blueberries on the breakfast menu. McDonald's in Los Angeles has introduced breakfasts with Chicken McGriddle and McChicken Biscuit, which replaces traditional buns with sweet biscuit-like pancakes.
McDonald's has been serving chicken sandwiches for years, especially in the southeastern United States, according to a spokesman for the company's US division. During testing, these menu options are being rolled out to new markets to gauge demand. "We use information from our local markets to assess the potential for expansion beyond local, regional and limited time offerings," the company said.
Recently, the company has been paying special attention to increasing breakfast sales. “Overall, we are still fighting for market share because more and more companies are offering breakfast as a competitive game,” commented CEO Steve Easterbrook.
At the end of 2018 McDonald's Introduced a special "Triple Breakfast" in the United States, offering its customers sandwiches with a triple portion of meat - this was the first new product on the breakfast menu in fifteen years. Then Donut Sticks appeared on the menu - sticks made from dough for donuts, crispy on the outside and soft on the inside. Both novelties were well received by the network's audience, which prompted the company to decide to promote new breakfasts in the domestic market.