The advertising campaign featured Russian model Natalia Vodianova.
American fashion designer Narciso Rodriguez created the first-ever collaboration with Zara. The line includes 25 items sewn according to archival models from the fashion house's catalog.
In the production of the new collection Narciso Rodriguez used the fabrics from which the original items were made. And Zara collaborated with factories that participated in the creation of archival models.
The collection includes the dress Carolyn Bessette Kennedy wore when she married John F. Kennedy, Jr. in 1996. There was also a recreation of the dress Kate Moss was remembered for wearing at Cannes in 1998, and a slip dress from the 1997 Cerruti fashion show.
Russian model Natalia Vodianova starred in the advertising campaign for the Zara x Narciso Rodriguez collaboration. Pictures with her participation were published on social networks.
The one-of-a-kind clothing collection went on sale on September 8th. The Zara x Narciso Rodriguez collaboration ranges from $120 for a strapless wool bustier to $500 for a double-face coat.
The collaboration of a fashion designer of Cuban origin with a mass-market brand is not accidental. Rodriguez's association with Zara dates back to 2000, when he was Loewe's creative director.
“Zara was already really growing quickly, and I developed this great relationship with Ortega family. My goal has always been to dress as many women as possible, and Zara does that. I thought this was a great opportunity for me,” commented Rodriguez.