The world's largest food company has announced its intention to create its own meatless version of the hamburger.
This type of food is becoming more and more popular all over the world, so Nestlé simply could not stand aside. Three years ago, a plant-based Beyond Burger hit the shelves at Whole Foods in Colorado. The following months, New York-based Momufuku Nishi's menu included an Impossible Burger, also devoid of real meat. Over the past time, interest in such food products has increased many times, many fast food chains have begun to look at them. Now to the burger market Nestlé comes out.
The new product, dubbed the Awesome Burger, was developed by California-based Sweet Earth, which Nestlé acquired in 2017. This brand has been specializing in vegetarian food for many years. Now we are talking about a burger that is as close to the real thing as possible. In other words, it will taste like beef, not plants.
The recipe is designed to be healthier than beef, with 28 grams of protein versus the 20 grams a beef burger might have. At the same time, the company chose peas, not traditional soybeans in such cases, as the main ingredient, also because of its lower impact on the soil and ease of cultivation. The burger contains six grams of fiber (not found in beef), is rich in iron and vitamin C, and does not contain saturated fat. Like other plant-based burgers, it avoids the problem of antibiotics that are used in meat production. The new burger took a year and a half to develop and is expected to be available this fall.
By the way, a recent report from Barclay's predicts that the plant-based and cellular-based meat market will be worth $140 billion over the next decade and will take 10% of the global meat market. And this means that other eminent brands associated with food production will soon begin to operate in this direction. JBS and Tyson Foods have already announced their interest in working in this direction.