Famous American whiskey producer Jack Daniel's celebrates Christmas and New Year holidays in its own way. A memorable action is being held these days in Lynchburg, USA (Lynchburg, USA), hometown and whiskey Jack Daniel's and brand founder Jack Daniels - a Christmas tree was built from casks of whiskey of the same name.
The height of the festively decorated “tree” will be a little less than eight meters. You can see an unusual spruce by visiting the hometown of the famous whiskey or by going to the brand's page on the network Facebook, the event is also covered in various media. Online Facebook users will even be able to play a game specially created for the advertising campaign.
The advertising company was developed by agencies Arnold Worldwide и UM London. The commercial, which will be broadcast on television, presents the process of creating a spruce and focuses on production workers, the spirit of solidarity and unity of efforts. The words “It's not what's under the tree that matters, it's who's around it” became the company's motto. The advertisers hope that the unusual Christmas tree will become the brand's Christmas symbol for many years to come (as the company successfully managed to do Coca-Cola).