In addition to the logo, the company has also changed the search bar, which no longer has the shape of an arrow.
Without too much fuss, Yandex has updated its corporate identity, replacing such a well-known logo with a more modern one. In addition to the logo, the search bar has also undergone a metamorphosis, which now has the shape of a rectangle with rounded edges, which has replaced the simple arrow.
The new logo has retained its recognizable features, it also has the letter “I”, which is different from the rest thanks to the red color. But this time, a new font was used with bolder and wider letters. As a result, the new logo has become more visible and better suited for use on a wide variety of media, be it a courier bag, a smartphone, or a car door. The new logo and search string is already in use on the search engine site. Corresponding changes were made to the pages of services.
Such a noticeable change in the logo occurred for the first time in 13 years (the very first logo appeared back in 1999). And as the design director of the company Gennady Lokhtin says, this was done under the influence of many innovations that have taken place in recent years. After all, initially "Yandex" was exclusively a search engine with some additional services. In those years, no one could even imagine that the company would provide taxi services or food delivery.
The new logo was developed by Yandex designers, graphic designer Ilya Ruderman, who has repeatedly collaborated with the company, also took part in the work. In particular, he helped create the Yandex Sans font.
A lot of feedback about the new identity has already appeared on the Web. As always happens in such cases, the opinions of users were divided. In general, I liked the new logo, but some consider it frankly ugly. There were also a lot of jokes about “fat and plump on self-isolation” characters.