Snapchat users can virtually try on the Off-White masks from the brand's spring collection and style their avatars with them.
Fashion brand Off-White has created a new lens for the popular Snapchat messenger, thanks to which users can try on augmented reality masks from the brand's spring collection, which are already on sale on the official website. They also have the option to decorate their Bitmojis (personalized avatars created with the Bitmoji app) with them, which can then be used in text messages.
masks off-white - both in the physical version and in virtual reality - are made in discreet colors, with a predominance of black and white, but there are also bright options, such as yellow and fuchsia. They are decorated with the brand's signature arrows, inscriptions like "Mask" and "Smiling inside", stripes and logos.
Designer Virgil Abloh, creator of the Off-White brand, said he hopes this opportunity will once again encourage actions that help increase safety in today's society, forced to live in the era of the coronavirus pandemic. This is especially true for the youth audience. In addition, users have the opportunity to create a digital portrait that will reflect their style and personality.
Off-White is far from the first brand to partner with Snapchat on augmented reality. This opportunity has already been used by many other companies, such as Adidas, whose fans got the opportunity try on sneakers virtually. All sorts of designers and artists, like Damien Hirst and Alex Israel, who took part in the Snap x Artist special series, are also willingly resorting to augmented reality in Snapchat today.