Opel's iconic lightning bolt has been sharpened, a new Opel Next font has been used for the name, and neon yellow highlights the brand's innovativeness.
The German automaker, owned by Groupe PSA, has unveiled an updated corporate identity that is more modern and energetic. The Opel logo remained recognizable, but received sharper lines, in particular, a thinner ring around the zipper and the absence of three-dimensional effects. Now all eyes are on the recognizable Opel lightning bolt.
The chosen bright yellow color was an expression of the innovative power of the brand, it is intended to emphasize modernity, brightness and boldness. Also yellow will symbolize the idea of electric cars. And Opel Next's clear and light font adds freshness and underlines its commitment to modern trends, making the brand name a solid visual basis for the traditional zipper.
In general, the new design can be described as simple and strict, without frills and additional elements that can distract attention. The creators of the style drew their inspiration from modern German culture and sought to embody the most innovative design trends.
The first details of the brand's new style, in particular, the use of bright yellow, appeared in the Opel GT X Experimental concept shown to the public in 2018, and already in the Opel Mokka style presented in 2020.new Opel' received its full incarnation. It is reported that already in the first half of 2021, customers will be able to purchase Opel Crossland models and the all-new Opel Mokka in a new design.
The new corporate identity will be used in all areas, on brand products, in marketing materials and sales.