The collection includes sneakers and various pieces of clothing embellished with recognizable Hello Kitty branding.
This is not the first collaboration between Puma and Hello Kitty. Presented in January 2018, the collection was so successful that the brands decided to continue their collaboration.
The new collection adds a touch of street style to the famously cute Hello Kitty look. Which, in the end, creates an unusual product that many buyers will surely like. The collection includes four models puma sneakers —Utility, Ralph Sampson Mid, Nova and Cali. Buyers now have access to pink versions of shoes with gold accents, as well as models that have a more familiar color, but are decorated with recognizable bows, “Hello Kitty” inscriptions and an image of a kitten familiar to many consumers. New sneakers are already available for sale, their cost ranges from $100-110, depending on the model.
But the collection is not limited to shoes, it also includes sweatshirts, T-shirts, leggings, caps, hats, backpacks and shopping bags. At the same time, overalls, t-shirts and leggings are available for both adult women and teenagers. The main color here is pink. But black, white and red models are also available, also decorated with bows, kittens and inscriptions. The cost of all these items ranges from $30-55.
All items of the new collection can already be purchased in the Puma online store, in some offline stores of the brand, as well as on the website of the Sanrio company, which owns Hello Kitty brand.