The idea of the commercial is extremely simple, but it does not cease to be very effective.
British climber Kenton Cool, who made a record 14th ascent of Everest in 2019, starred in an advertisement for the recently unveiled SUV.
According to the scenario, Kul, who is in Kazakhstan, is driving towards the house, which is 4440 miles away. At the same time, it moves almost in a straight line, overcoming the most difficult obstacles and ignoring paved roads, because it is faster. The finale of the video is a dizzying descent along an exceptionally steep slope. And the new Land Rover Defender with honor withstands all tests.
However, the video was not to everyone's liking. Famous British TV presenter Mariella Frostrup did not like that only a man was present in the video. She accused Land Rover of sexism, lamenting that it ignores women involved in extreme sports. Frostrap left a tweet in which she called the actions of the company shameful, setting the tag #everydaysexism (“everyday sexism”). The presenter also said that she would rather sell her Defender and buy a car from some other company that respects women more.
The host's tweet caused a lot of controversy. Someone agreed with him, while others felt that Frostrap was simply drawing attention to himself once again. She reacted too land rover company, who stated that she filmed a lot of commercials with the participation of both men and women. In particular, at the launch of the new Range Rover Evoque, an advertising campaign was held with the participation of British model Adwoa Aboah (Adwoa Aboah) and chef James Oliver (James Oliver). Plus, the new Kenton Cool commercial is just the start of a global campaign that will include women as well.