The popularity of social networks is constantly increasing. This is evidenced by studies carried out Experian Hitwise. True, the emphasis was on the UK, but it seems that the picture is similar all over the world.
According to the data presented, social networks account for 11.9% of UK internet traffic. While the share of search engines is only 11.3%. Thus, the growth of social network traffic over the past three years amounted to 5%. At the same time, search engine traffic has decreased by approximately 2% during this time.
At the same time, the most popular social network was and remains Facebook. They follow her with a good lag Twitter, bebo и myspace.
Representatives Experian Hitwise note that advertisers have not yet fully appreciated the benefits that social networks can give them. But here you can achieve much greater results, at lower costs. But this process is just beginning.