The deal between the popular rapper and the fast food restaurant chain turned out to be very profitable for both parties.
From September 8 to October 4 at McDonald's restaurants new menu Travis Scott Mealcreated through a deal the restaurant chain struck with popular performer Travis Scott.
Travis Scott's $6 menu contained nothing new for McDonald's - Quarter Pounder with cheese, bacon and lettuce, as well as french fries, barbecue sauce and sprite. However, it proved to be exceptionally popular and sold well. Interest from consumers was so high that some restaurants simply did not have enough ingredients to make it.
Also as part of the partnership, Travis began releasing a variety of McDonald's-branded clothing under his Cactus Jack brand (one of the artist's pseudonyms). The collection included denim shorts, various sweatshirts and t-shirts.
But how profitable was such cooperation? According to Forbes, the deal netted Scott $20 million in revenue. Of these, 5 million comes from sales of Travis Scott Meal, and another 15 million from clothing sales.
These are far from the artist's only income from advertising. According to the same Forbes, Scott made another $20 million from his deal with Epic Games and receives $10 million annually from his partnership with Nike.
The fast food chain hasn't had a celebrity deal like this in nearly 30 years - the McJordan menu, named after Michael Jordan, was introduced back in the early 1990s. It is possible that now, after a successful experience, McDonald's will decide to hold such events more often.