Online retailer Amazon has announced the launch of a new service for Prime subscribers in the US.
“Personal Shopper,” as the service in the mobile app is called, offers Amazon customers monthly purchases of clothing based on personal style preferences. The service partner is Prime Watering.
Amazon offers its customers to take a special survey, indicating their style preferences in accordance with the latest fashion trends, as well as their preferred sizes and indicate their estimated budget. In accordance with the provided questionnaire, the company's stylists will collect personalized products and brands for each subscriber.
Amazon's monthly package will include up to eight selected items of clothing, shoes, and accessories that can be viewed online before shipping. The client is given seven days to try on, after which items that do not fit can be returned free of charge, packed back in a reusable box with a special label. The payment for the selected goods is charged only after the expiration of the period for fitting and the possible return of things. In addition, all garments in an order are covered by Amazon's standard return period of 30 days.
The service is available for $4.99 per month and involves the creation of one style per month. Currently, the service is only available for women and only in clothing sizes XS to XXL and shoes size 5 to 12. The delivery time for goods currently takes about 4-6 business days. The Personal Shopper service for men is under development.
Thanks to the launch of a new Amazon service will compete with Stitch Fix, which provides a fashion subscription with personalized style recommendations. Stitch Fix offers a subscription price of $20 for each batch of clothing, and the service itself is valued at $2 billion. Earlier, Amazon, which now has more than 100 million Prime subscribers in the US, launched the StyleSnap tool, which allows customers to take photos of clothes to find and purchase them online.