Brand Karl Lagerfeld has decided to stop using natural fur in its collections.
The statement about the new policy of the fashion house was published on the website of the non-profit organization PETA (People for the Ethical Treatment of Animals), leading the fight for animal rights. “Ethical buyers do not want animals to be abused and killed for coats, collars and cuffs,” PATA said.
Karl Lagerfeld himself supported the idea of abandoning natural fur, holding the post of creative director of fashion houses. Fendi и Chanel. “I am very sympathetic to the fur issue. I hate the idea of killing animals in this horrible way. But I hope that the situation has improved significantly,” Lagerfeld commented in an interview with The New York Times.
The designer was a big animal lover, especially when it came to his beloved Burmese cat Choupette. After the death of the legendary couturier, his beloved pet inherited about 3 million euros. Now the brand that bears the designer's name is completely abandoning the use of fur.
According to world agencies, the new fur-free policy was adopted by the AM Retail Group, which owns, among other things, the Karl Lagerfeld brand. At the same time, its brands – Wilsons Leather, GH Bass & Co, Calvin Klein Performance and others – are also phasing out the use of fur. without harm to animals.
In 2019, the biggest luxury brands, including both Prada, Versace, Gucci, Chanel and Burberry announced their intention to join the global initiative to phase out the use of animal fur. In the United States, a ban on the production and sale of fur in the state of California was introduced at the legislative level. In early 2020, New York plans to join the initiative, where the sale of any fur, with the exception of those obtained from recycled materials, will be prohibited.