The Ruth Carter X H&M collection will hit select locations and the retailer's online store on February 13.
American film and television costume designer Ruth E. Carter, who has worked on over 40 films and won an Oscar for costumes for Black Panther, has created a collection with H&M.
The Stockholm-based fashion brand announced that the collaboration created the Ruth Carter X H&M capsule collection, which includes 11 items - sweatpants, T-shirts and oversized hoodies, the silhouette of which nods to the street fashion of the 90s of the last century. The collection is dominated by the red, black and green colors of the Pan-African flag.
Also known as UNIA or African American, the tricolor flag once served as an inspirational starting point for choosing a color palette in the collection of hip-hop brand Cross Colors, created by Carl Jones and Thomas Walker in 2014. Today it is on display at the California African American Museum.
Among the highlights of the new Ruth Carter X H&M collaboration are a 'Trust Your Voice' t-shirt, a 'Truth' slogan crop top, and a red panama hat emblazoned with the round old-school New York City subway token logo with RDC letters and 'Ruth's Costume Design' slogan. on top and "And it's true, Ruth!" from below. A similar oversized logo also appears on the sweatpants, shorts and bag.
In 2019, Carter received the long-awaited Oscar, becoming the first African American to win an Academy Award for Best Costume Design. She has previously been nominated for an Oscar for her work on Malcolm X and Amistad. The Ruth Carter X H&M collection is expected to appear in select H&M locations and the retailer's online store on February 13, 2020. The cost of things from the collaboration will be from 13 to 40 dollars.