Slogan: No rules - No physics - No limits
Brand owned by the company Electronic Arts. Under it, a variety of sports games are produced. The main feature of these games is that they are not based on strict observance of all the rules and conventions of real sports.
Moreover, even the laws of physics are not always a limitation. The most incredible achievements are possible in this world.
Games under this brand appeared as a reaction to the popularity of another brand of the company - EA SPORTS, under which classic sports simulators are produced. The first game (October 26, 2000) was SSX (Snowboard Supercross), a snowboard simulator that allowed you to perform incredible tricks. The game became popular; sequels have been released numerous times. Now under the EA SPORTS BIG brand, several popular series are released: NFL Street, NBA Street ... All these games are released exclusively for game consoles.
