One of the largest mobile retailers in Russia announced its intention to abandon the ownership of mono-brand stores Vertu. The reason is the rapidly declining sales of these luxury phones.
The newspaper reported Vedomosti, stating that this information comes from Alexander Malis himself, President Euroset.
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as some of the ugliest phones in the world
Modern consumers Vertu no longer attractive. Their attention shifted to much more functional iPhone. Moreover, designer solutions adorned with precious metals and stones are available for sale.
Style Vertu is no longer synonymous with sophistication. Much more often it evokes associations with nothing more than show-offs. A lot of ridicule is also caused by the fact that under the pretentiously expensive case there is usually a serial (and far from the best) model Nokia.