Coffee company Blue Bottle is testing a radical step - in one of its coffee shops, it will completely abandon disposable cups.
The movement to stop excess use of plastic is gaining momentum in the world. But if many cafes and restaurants began to offer as an additional option the opportunity use reusable cups and mugs or bring their own coffee container, Blue Bottle decided to try a more radical method.
One of the company's coffee shops in the San Francisco Bay Area will announce a total ban on disposable cups. And if the visitor did not bring his own mug or thermos with him, then he will be able to rent a mug. This service will cost approximately $3-5. You can also purchase one of Blue Bottle's reusable cups on site, priced at approximately $16.
Thus, the company intends to set a new standard for coffee shops and change the behavior of visitors. Whether visitors will be able to get used to the new format and whether it will take root will be shown by the test period. The experiment will be part of a larger program that will see the company move all of its U.S. coffee shops to zero waste by the end of 2020.
The company decided to take this step because, despite the widespread use of cups and straws made from biodegradable materials, the number of used plastic disposable cups in its stores and coffee shops still stands at an impressive 12 million pieces per year. According to CEO Bryan Meehan, he understands how much such a move can complicate the lives of visitors and how much it can lead to financial costs for the company, but caring for the environment is still worth a try.