Slogan: Smart. very smart
American electronics manufacturer Magnavox He was engaged in a wide variety of equipment: televisions, radios, VCRs, headphones, and the like. The company also became famous as the creator of the world's first home game console - Magnavox Odysseywhich was never destined to become popular.
The history of the company dates back to 1917, when it was founded by Edwin Pridham (Edwin Pridham) and Peter L. Jensen (Peter L. Jensen) - inventors who created a loudspeaker built using the electrodynamic principle (the moving coil was used for the first time). The name of the company comes from the Latin "loud voice" - "magna vox".
In 1974, the company was bought out by the Dutch Philips. At first, the concern made attempts to make a new brand recognizable in the United States - Philips Magnavox. This policy was subsequently abandoned. It was decided to use brands Magnavox и Philips separately so as not to cause unnecessary confusion.
From the very beginning Magnavox dealt exclusively with electronics. In the beginning, she produced amplifiers for gramophones (“Now the whole family can enjoy music!” - from an advertisement of those years). Gradually, the range of electronics produced by it expanded. The company has not only contributed to the industry, it has come up with many interesting solutions. These are the same loudspeakers that started it all; and Hi-Fi stereo headphones; and systems for automatic volume control (Smart Sound) and brightness (Videomatic); and the Odyssey game console already mentioned above, which appeared in 1974; and the first universal remote control in history (at the same time it was possible to control a TV and a video player manufactured by the company). Exactly Magnavox introduced the CD standard (developed Philips together with Sony) to the US market - this happened in 1983.
However, despite all its innovation, which allowed the use of such a proud slogan, Magnavox and remained a company of "local significance" - outside the North American market, it is practically unknown.
