Slogan: Nokia – connecting people
Nokia, the market leader in telecommunications and mobile phones, started out as a paper mill. As it has been repeatedly noted: since its foundation, Nokia has been engaged in communications, in the absence of mobile communications, “connected people” with the help of paper, an ancient means of communication. The factory was founded in 1865 by engineer Fredrik Idestam in Tampere, Finland. In 1871, the factory was named Nokia Ab.
The origin of the name Nokia is connected with the geographical location of the factory: the area nearby was called Nokia, the river on the banks of which Idestam built his second factory was called Nokianvirta. In turn, both the area and the river got their name from the animal which was called “nokia” in this area, what kind of animal it was is not exactly established, how possible applicants are called sable, marten and even beaver.
Very soon a small settlement was organized around the factory, and later a whole industrial area. Finnish Rubber Works (Suomen Gummitehdas) was built next to the Nokia Ab factory, producing rubber products: shoes, raincoats, tires, industrial parts (and today you can buy products from this factory under the Nokian brand). Already in the second half of the 20th century, Finnish Rubber Works gradually consolidated with another company - Finnish Cable Works (Suomen Kaapelitehdas), which produces electrical cables, as well as cables for telegraph and telephone networks, acquiring a controlling stake in its shares. Like Nokia Ab, Finnish Rubber Works uses the word Nokia to advertise its products.
In 1960, the Finnish Cable Works established a separate subdivision, the Cable Works´Electronics department, the department dealing with electronics, the first sign of the future direction of the corporation. This division was active in research and development in the field of semiconductors. In 1963, the development of radiotelephones for the needs of the army and rescue services began. During these years, the formation of the corporation as a giant in the telecommunications industry begins, at the same time the legal registration of the company takes place.
The official birth year of Nokia Corporation is 1967, when three companies: Nokia Ab, Finnish Cable Works and Finnish Rubber Works legally merged into one Nokia Corporarion. The first president of the corporation was Björn Westerlund, head of the Finnish Cable Works.
The range of interests of the Finnish corporation was extremely wide, Nokia, before becoming a giant in the mobile phone market, was the third manufacturer of TV sets in Europe, one of the largest manufacturers of computers in Finland (the MikroMikko computer was sold all over the world), radio telephones, equipment for radio and telephone exchanges .
On the first Nokia logo, inside the circle with the inscription “Nokia Joint Stock Company”, we see a fish, its eyes are kind, kind, but overall it looks awesome. Perhaps the fish in this case is a symbol of the river that unites all the constituent parts of the company. The Finnish Rubber Works logo also included the name Nokia, which was placed inside a black circle that looked like a tire. The absence of herring pleases, but there is nothing to catch the eye. A new modern logo is being developed for Nokia Corporation, with minor changes it is still used today - it's just the Nokia inscription. At first, its upper right corner was decorated with three arrows pointing upwards, but then the arrows were abandoned. Interestingly, the inscription is made in a special font designed specifically for Nokia.
There is another logo that is familiar to everyone who has ever held a Nokia phone in their hands, it is often called a minor, supportive logo. These are two hands trying to connect, as if illustrating the company's slogan: "Nokia - connecting people." Many see this logo as a repetition of a fragment of the Sistine Chapel by Michelangelo, but we must not forget that even many works of art are secondary, let alone the logo. In this case, we are talking more about quoting, and not about stealing an idea. And the goal of the designers was achieved - the picture with hands reaching out to each other is associated with the company and fully expresses the main advertising message.
By the turn of the 21st century, things weren't going well for Nokia. The company's management managed to overlook the rapid development of the smartphone market. Interesting developments were not paid enough attention, the company worked exclusively in time-tested areas.
The advent of the iPhone, and then Android, did not produce any attention. The consequences were catastrophic. In just a few years, the company lost its status as a market leader in mobile phones, as a result of which the mobile division was sold to Microsoft, which started producing Nokia Lumia (later simply Lumia) models running Windows Phone. As a result of the deal, Nokia lost the right to produce smartphones under the Nokia brand for several years. The company is fully focused on telecommunications technology.
However, the period of validity of this restriction is already in the past and the company will again be engaged in the production of smartphones. This time - running the Android system from Google. But, in any case, it will be a completely different story ...