American company engaged in the analysis and study of markets. It is one of the largest in the US and in the world (according to reports Honomichl Top 50 report) supplier and consumer of retail market research information for a wide range of industries - computers, cars, clothing, food, children's products and much more. In services NPD both producers and sellers of different levels need it. The reports are actively used by the media.
The company was founded in 1967. It was originally called National Purchase Diary. Later this name was replaced by a modern abbreviation. Since 2005, NPD Group subsidiary company appeared DisplaySearch.
The company's head office is located in Port Washington, New York, USA (Port Washington, NY, USA). Representations - in many developed countries of the world.