Pepsi lovers will be able to celebrate spring with a favorite drink that's been flavored with Peeps, Easter Bunnies and Marshmallow Chicken.
Pepsi has announced a collaboration with Peeps, a popular marshmallow brand that comes in the form of little chickens, bunnies and other figurines. Such products are extremely popular with buyers in the spring, they are often filled with Easter baskets and used as an attribute of this holiday. Now customers will be able to try the new Peeps-flavoured cola.
The limited edition drink, dubbed Pepsi x Peeps, will have a sweet marshmallow flavor, which is also described as extra-sweet and "soft as a pillow." It is assumed that with a new taste lovers Pepsi will be able to feel a moment of spring joy after a hard year.
However, Pepsi lovers will not be able to purchase a new drink. The brands have decided to distribute cans of Pepsi x Peeps as prizes in a social media contest. At the same time, if potential buyers like the taste, it can subsequently be released for regular sale.
To enter the competition, anyone can post on Instagram or Twitter your own version of the celebration and mark Pepsi with a special hashtag. The brand will send prizes to the winners in the form of a package of three cans of marshmallow-flavored cola. Each of them will be bright yellow, blue and pink mini-jars, with a capacity of 220 ml. A total of 3,000 packages are planned to be distributed in this way.
This is not the first time Pepsi has used seasonal flavors to remind customers of the brand and generate additional interest. In winter, the company introduced unusual types of cola flavored with apple pie and hot chocolate. Such variations are usually produced in limited quantities and do not become permanent Pepsi flavors. But in general, the company often experimenting with flavors, releasing sometimes very unusual combinations.