Volkswagen's famous slogan "Das Auto" will no longer be used in advertising.
When developing a new advertising campaign, it was decided to abandon it completely. The overall image of the brand will also be updated. A simple and memorable slogan was used Volkswagen since 2007. But according to the company's management, it does not correspond to the modern way of brand development.
An important reason for the update was also a series of scandals with Volkswagen cars, after which hundreds of thousands of cars with diesel engines were withdrawn from the market, and the company faced a billion-dollar fine. In such a situation, to emphasize that the cars of the brand are the only "correct" cars is simply ridiculous.