So far, the company cannot boast of a large network and the new store will be only the second in the United States.
The opening of a new branded store suggests that Razer, a company specializing in the production of accessories for gamers, is doing very well, even if it cannot stand on a par with such giants as Apple, Microsoft or Samsung. To date, Razer owns only three stores so far, in addition to one in the US, there are two more in Hong Kong and Taiwan.
The first US store was opened in the company's home of San Francisco. Briefly, it can be described as a "haunt for gamers", where you can not only buy goods, but also communicate with like-minded people, learn about new products. The new store will have the same concept, but will occupy a large area on two floors at once. The lower floor will house 10 gaming stations for holding eSports tournaments, while the upper floor has a place from which gamers can broadcast live online. You should also expect a wall of 16 screens, which will show various competitions in real time.
The very first full-fledged computer game in the world appeared in 1962, written by students from the Massachusetts Institute of Technology. Interestingly, the professors were then extremely skeptical of such an idea, considering it a waste of time and being sure that no one would waste expensive machine time on such entertainment. But several decades have passed and computer games have become a huge industry, in which there is enough space not only for computer manufacturers and software developers, but also for the creators of gaming accessories like Razer.