The Spanish company Inditex SA announced its intention to bring to the US market the Pull & Bear brand, mainly aimed at the youth audience.
So far, everything will be limited only to online sales, the company does not report anything about the possibility of opening offline stores. But the likelihood of this is quite high, because Inditex already owns 94 Zara stores, three Massimo Dutti stores and one Bershka store in the US.
The reason for the active expansion into the US market is the desire of Inditex to start offering its products in all markets of the world by next year. The main goal is to become one of the world's first fully global clothing companies. However, the fight for the American buyer will not be easy. Pull & Bear will have to face such popular brands in the country as Abercrombie & Fitch Co.Hollister Co., Forever 21 and Brandy Melville, also aimed at young people.
The launch of Pull & Bear will mark the sale of a limited edition printed T-shirt dedicated to the release of the 3rd season of the hit TV series "Stranger Things" from Netflix Inc. Quite an unusual step, against the background of Inditex's very cautious attitude towards non-standard advertising campaigns.
Inditex SA (full name Industria de Diseño Textil, SA) has existed since 1985. Owns well-known brands such as Zara, Zara Home, Bershka, Pull and Bear, Oysho, Uterque, Massimo Dutti, Stradivarius, Tempe and Lefties. The products manufactured under them are presented in 7300 stores located in 93 countries around the world. The company uses a unique business model, which is based on close interaction with consumers, the desire to get to know their wishes as deeply as possible. Coupled with an efficient production network, this allows Inditex to quickly create new fashion designs throughout the year. In some cases, from the creation of a model to its appearance on the counter, it can take only 15 days.