Google has unveiled a new logo for the Android operating system for the first time in five years.
On the updated logo, the name of the OS is written in a different font, and for the first time, part of the head of the main Android symbol is displayed.
Другим важным изменением стал отказ от названий операционных систем в честь сладостей и десертов. Новая ОС будет называться Android 10 вместо Android Q. C 2009 года Google обозначал новые версии ОС заглавными буквами, которые отсылали к названиям популярных сладостей — «Marshmallow», «Gingerbread», а иногда к названиям брендов — «Kitkat», «Oreo» и др.
Starting from the 10th, all new versions of the operating system will be designated by serial numbers. Google notes that despite the fact that the tradition of calling Android OS in honor of "delicious treats" was "a fun part of the annual release", the company listened to the opinion of users that the names were not clear to everyone in the global community due to the difficulty of understanding English words. In addition, Android customers have noted that due to the letter system, it is not always clear whether the device is running the latest version of the OS. The new changes will take effect in the coming weeks.
Market participants note the correctness of the company's departure from associations with "sweet" brands, the reputation and perception of which is not under the control of the corporation and may not correspond to Google reputation.
«Google лучше полагаться на силу собственного бренда. Этот новый идентификатор бренда является хорошим примером для других технологических компаний, учитывающих человеческий фактор при изображении своего бренда», — прокомментировала Барбара Салливан, основательница бренд-агентства Sullivan.
The Android brand was first introduced in 2008. It is known that the font and the robotic OS symbol were designed by Google employee Irina Blok in five minutes. In 2014, Google modified the logo to make it softer. In the new version of 2019, the font has become more “readable”, including for people with visual impairments, and also reflects the brand philosophy, which is in the “lexicon of today”.
