Google has unveiled a new logo for the Android operating system for the first time in five years.
On the updated logo, the name of the OS is written in a different font, and for the first time, part of the head of the main Android symbol is displayed.
Another important change was the abandonment of operating system names after sweets and desserts. The new OS will be called Android 10 instead of Android Q. Since 2009, Google has labeled new versions of the OS with capital letters that refer to the names of popular sweets - "Marshmallow", "Gingerbread", and sometimes brand names - "Kitkat", "Oreo" and others
Starting from the 10th, all new versions of the operating system will be designated by serial numbers. Google notes that despite the fact that the tradition of calling Android OS in honor of "delicious treats" was "a fun part of the annual release", the company listened to the opinion of users that the names were not clear to everyone in the global community due to the difficulty of understanding English words. In addition, Android customers have noted that due to the letter system, it is not always clear whether the device is running the latest version of the OS. The new changes will take effect in the coming weeks.
Market participants note the correctness of the company's departure from associations with "sweet" brands, the reputation and perception of which is not under the control of the corporation and may not correspond to Google reputation.
“Google is better off relying on the strength of its own brand. This new brand identity is a good example for other tech companies to take the human factor into account when portraying their brand,” said Barbara Sullivan, founder of Sullivan Branding.
The Android brand was first introduced in 2008. It is known that the font and the robotic OS symbol were designed by Google employee Irina Blok in five minutes. In 2014, Google modified the logo to make it softer. In the new version of 2019, the font has become more “readable”, including for people with visual impairments, and also reflects the brand philosophy, which is in the “lexicon of today”.