The brand under which the Japanese mobile operator KDDI supplies premium mobile phones. These devices are available only to residents of the Land of the Rising Sun.
Phones are produced by third party ODMs. The first models released under this brand were manufactured by the company Sony Ericsson.
Phones iida distinguished by technical "advancement" and, sometimes, an extremely unusual, even too extravagant appearance.
Iida (pronounced like "Ida") is both a Japanese name and a city in Nagano Prefecture, Japan. But in this context, iida is an abbreviation that stands for "Innovation, Imagination, Design, Art"
First phones iida (model G9) went on sale in April 2009.