Slogans: Enriching Women´s Lives Beauty is in the details
Brand history Mary Kay began on September 13, 1963. Friday, by the way. Mary Kay Ash was not a very superstitious person. And after all, it worked out - contrary to all superstitions, the company not only did not “die”, but also became one of the most successful in its field.
Despite the fact that shortly before the opening of the company her husband died of a heart attack, Mary Kay decided not to change anything in her business plans. In addition, hard work always helps in the fight against heavy thoughts. Starting capital was small - something around $ 5,000. Mary volunteered to help her twenty-year-old son, who already had a good job by that time, but was not afraid to leave her. Mary herself by that time was already 45 years old. By the way, in the death of her husband lies the answer to the question regarding Friday the 13th. The funeral, personal tragedy and all that took a lot of time, while the contract for the office lease was already signed. I had to move in literally on the last day, otherwise Mary would have lost the rent and lost the deposit already paid. The legend about the "lucky unlucky number" was born later, turning into a sentimental story, which is sometimes used in PR texts.
Mary Kay worked for nearly 20 years in a direct selling company. She had great experience. So it is not surprising that she built her own business according to already familiar tactics.
|Mary Kay Ash|
According to official legend, Mary bought the unique recipes from a leather tanner who discovered that contact with the ingredients he worked with left his skin unusually soft and supple. This was of great interest to the tanner's daughter, who continued her father's experiments. Having discovered several unique formulas, she failed to use them correctly and agreed to sell them to Mary Kay, whose business acumen was much better. Unfortunately, the names of the tanner and his daughter could not be found out. By the way, there is another, much less popular version roaming the Web, according to which Mary inherited recipes from her grandmother.
Initially, the company had only a small office, furnished with old furniture. The staff was small—only 11 people, including the founder, her son, and nine consultants. I had to work most of the day. But the efforts paid off - in a few months the income was measured in tens of thousands of dollars, and after a few years the bill went to hundreds of thousands. In 1969, the construction of our own factory began. Mary Kay, which is today one of the largest enterprises producing cosmetics. And two years later, the company enters the global market by opening its first branch in Australia. Then the expansion of the rest of the world began. This fate has not passed even to such countries as Pakistan and Chile.
In 1996, sales of $1 billion were achieved. I think Mary Kay was pleased. She lived until 2001, until the last time she was engaged in the affairs of the company. Over the years of her life, she has repeatedly received various prestigious awards and titles. She has become one of the most powerful women and the most powerful business personalities.
world headquarters Mary Kay located in Dallas, Texas, USA. The company's products include several hundred different products. The direct selling tactic paid off and continues to this day.