Tagline: Intelligence Everywhere
This company is strongly associated with most mobile phones. But in fact, the spectrum Motorola much richer and more colorful.
It all started in 1928 when businessman Pol Galvin founded the company with his brother Joseph Galvin. Galvin Manufacturing Corp.. The story included the amount that he possessed at that time - $ 750, of which most of it immediately went to the purchase of the necessary-miscellaneous. By that time, Paul already had a wealth of business experience. According to him, he had already "fallen repeatedly and thanks to this, he learned to rise."
At first, the company was engaged in mains rectifiers, which were assembled by hand by a team of five employees. In 1930, the product range was expanded - the Motorola car receiver appeared. In those years, the suffix "-ola" became very popular among manufacturers of electronics associated with sound (it has survived to this day - radio, radio). So the company simply combined this ending with the word "motor", hinting at the automotive component. Motorola became the first commercially successful car radio in history. His first model was installed on a car Studebakerowned by the company.
|The very first Motorola car receiver (image from the official site)|
Things went on, the range began to expand. Not only philistine models appeared, but also specially designed for use by the police (1936). Further more. Not only radio receivers began to appear, but also transmitters, as well as radio telephones. The Second World War brings additional income. Constant development and research is underway. In 1943, the first Walkie-talkie (Walki-talkie) appears - a pocket walkie-talkie with a short range. These devices became the basis for a whole class of devices named after them.
The popularity of all this technology has led to the fact that since 1947 the company Galvin Manufacturing Corp. changed its name to Motorola Inc.. The familiar logo, in the form of the letter "M" formed by two peaks, appeared later - in 1955. With this logo, the company symbolized its desire to rise to leadership. This logo, also known as emsignia (or even at all "batwing" – "bat wings"), existed all this time practically unchanged - only in 1967 it was enclosed in a circle. Word emsignia arose as an M-modified word "insignia" – "symbol, emblem".
|Motorola StarTAC (image from the official website)|
Equipment Motorola becomes almost a standard. In 1956, the first pager appears. The first ever rectangular kinescope for a TV is also a development Motorola (1963). The Apollo spacecraft carried the equipment of this company, so it is credited with the first radio transmission from the Moon to Earth (1969).
But the most important event in the history of the company took place in 1973 - the world's first working cell phone model appeared. Motorola DynaTAC (DYNamic Adaptive Total Area Coverage). These devices were given to carry out a real revolution. 10 years have passed before commercial implementation - the first DynaTAC went on sale in 1984. Despite the high cost, the number of cellular users in a few years was in the millions.
To very, very many developments Motorola you can attach the prefix "first in the world." The company stands at the origins of the development of the now popular GPS and GPRS standards. In 1991 she founded Iridium Inc. - a satellite communications company covering almost the entire surface of the Earth.
Participated Motorola and in the development of various microprocessors. So, the first computers Apple were built using these processors. They were also used in the first handhelds. Palm. In 2004, the division Semiconductor Products Sector (SPS) turns into an independent company Freescale Semiconductor Inc. .
|Motorola MOTORAZR V9|
But, as already mentioned above, it was mobile phones that brought the greatest fame to Motorola. Especially her famous folding beds - StarTAC (1996) and later MOTORAZR V3 (2004). True, in recent years, things have Motorola the mobile phone market did not work out; the company slipped from second place to fourth, losing Samsung Mobile и LG Electronics. Blame it on Ed Zander, former CEO Motorola, whose erroneous policy almost led to collapse. But the beginning of 2010 brought hope for the revival of the company. In the face of smartphones running an operating system Google Android. However, in the same year Motorola ceded the palm in the US to the company Apple, and also, for the first time in history, flew out of the top five mobile phone manufacturers. In its place came the Canadian R.I.M..
By early 2011 Motorola split into two companies:
Motorola Solutions — solutions in the field of communication for government and commercial structures;
Motorola Mobility - smartphones, phones, tablet computers. In May 2012, it was acquired Google. And starting in January 2014, it went to a Chinese electronics manufacturer Lenovo.
At the beginning of 2016 from the use of the name Motorola on mobile phones it was decided to refuse.
Motorola "invented" the mobile phone in competition with Bell Laboratories. More than 10 years and more than 100 million dollars were spent (at the then exchange rate!). And Motorola was the first, not by much, but still ahead of its competitor. On April 3, 1973, one of the leading developers of the telephone, Martin Cooper, made the first call in history. Naturally, he called the office Bell Laboratories. Make fun.
The same Martin Cooper later recalled how hard it was for him during the tests DynaTAC. After all, I had to walk a lot in order to check the signal level and the overall performance of the device in different conditions. What to do with a kilogram brick-phone in hand was not easy for an elderly person.
Traditionally, in all official photos of phones Motorola the time is set to 11:35 AM (now this rule is not always observed). Entire legends have already lined up around this time. A more or less plausible explanation claims that it was at this time that Martin Cooper made his famous call. Another legend is built on a reason of a completely different kind: at this time, on August 8, 1969, the musicians The Beatles crossed the famous Abbey Road to record the album of the same name. This moment is captured on the cover of the album, which was the last (“Let It Be” was mixed after the breakup The Beatles). And if so, then apparently Motorola the work of the legendary group was greatly appreciated.