Slogan: Color like.no.other
The brand under which the company Sony Electronics manufactures LCD TVs. Several models of mobile phones were also released under this brand. Sony Ericsson, capable of receiving a digital television signal 1seg, and sold only in Japan, in the packages of a mobile operator FOMA.
For the first time the world learned about BRAVIA in 2005 when Sony introduced new models of LCD TVs, which replaced earlier models produced under the brand WEGA. The brand name is an abbreviation that stands for "Best Resolution Aaudio Vvisual Iintegrated Aarchitecture". At the same time, it was not by chance that consonance with the word "bravo". If you dig deeper, then BRAVIA - this is also the name of the processor that processes the signal in these TV models. It was this processor that became what allowed the LCD from Sony become one of the best.
|KDL-32E5500 (image from the official site)|
New brand launch Sony arranged superbly. There are several unique commercials that made a lot of noise and went down in history. An unusual advertisement, which, despite the abundance of complex special effects, was filmed without the use of computer graphics, has become a "visiting card" BRAVIA. Bright balls, splashes of paint, plasticine rabbits.
Massive and aggressive advertising, as well as many innovative solutions did their job - in 2006 Sony becomes the absolute leader in sales of LCD TVs. However, this state of affairs did not last long, and by 2008 the leadership had been lost, and the South Korean Samsung.
The reason for this failure was the higher cost BRAVIA. Samsung offered the market maybe not so “advanced”, but much more affordable models, which was appreciated by many consumers. BRAVIA did not help even the most magnificent advertising. Being ingenious, bright and memorable, she was not too perceived by the majority of the townsfolk. For example, the famous clip about running plasticine rabbits was accepted by the vast majority as a simple and not very successful 3D computer animation. In fact, the rabbits were really plasticine! Their creation took more than one ton of this material. And if you imagine what painstaking work was put into filming the video ... But be that as it may, the very expensive advertising did not bring the expected results, although it went down in history.
October 2009 Sony announced her desire to regain first place. At the same time, the emphasis was placed precisely on reducing the cost of models. The company stated that certain TV models BRAVIA will be assembled by Taiwanese ODMs. For the first time in the history of the brand. How successful such a move will be, time will tell. After all, one of the main advantages Sony has always been of the highest quality. Will it be possible to keep it by using ODM production services?