Tagline: Exceeding Your Expectation
History Transcend started in 1988, when it was founded by someone Peter Shu (Peter Shu). Initially, the company was engaged in the adaptation of laser printers to the Chinese language.
It entered the memory business a year later with the launch of memory modules for laser printers. The development of the company took place at a rapid pace - already in 1990, the first foreign representative office appeared - in the USA. In 1991, the company starts producing memory modules for desktops and laptops. A representative office in Germany opens next year.

Since then Transcend significantly expanded the range of its products. Now this list includes external hard drives, memory cards, flash drives, media players, SSD drives, digital photo frames and much more - more than 2000 items in total. This product has won numerous prestigious awards.
Headquarters Transcend located in Taipei, Taiwan. Production capacity - in Taiwan and China (since 2005). Representations are available in many countries of the world. Transcend is in the top twenty the most significant Taiwanese brands.