Gucci, Prada, Fendi and Louis Vuitton have played up the Year of the Rat theme in their new collections.
The Chinese New Year, which kicked off on January 25, marked the end of 2020 as the Year of the Rat around the world. The largest fashion brands, anticipating the onset of the new sign, have released a number of capsule collections. They included clothes, shoes and accessories with traditional Chinese patterns and ornaments, paying tribute to the culture of the Celestial Empire. Luxury fashion houses including Gucci, Prada, Fendi and Louis Vuitton also took part in Chinese New Year celebrations to varying degrees.
Italian brand Gucci took the advent of the Year of the Rat more literally than its main competitors in the market. The fashion house has teamed up with Disney and Mickey Mouse to launch a line of merchandise under the combined brand. Numerous prints feature the iconic GG pattern Disney sign, and the monogram logo replaces perhaps the most famous rodent in the world. Gucci uses the new pattern on t-shirts, sweaters, jackets and other pieces of clothing and accessories from the special capsule collection. The Disney x Gucci Mickey Mouse T-shirt is available at the brand's online store for $650, while the wool cardigan is available for $1900.
The festive collections of fashion houses Celine, Prada and Fendi are dominated by red tones, which symbolize good luck and happiness in Chinese culture. While in Prada collections Chinese accents are not so pronounced, Fendi goes out of its way to remind its customers of the Chinese New Year and plays up the new zodiac theme with colorful accessories priced from $300-400.
Louis Vuitton, which released its new Lunar collection specifically for January 25, introduced a denim jacket, several bags and a new travel suitcase with a bold logo, priced at $3850. The new limited-edition capsule collection products are expected to be available in limited quantities at the brand's key locations.